Broadcast Summary report

The Broadcast Summary report allows you to view all outbound broadcasts that have been sent from your account. This report is highly customizable: you can filter the report by individual lists and custom time frames.

To access a Broadcast Summary report:

  1. From the Reports menu, select Reports.

    The Reports table lists the available reports.

  2. Locate the report in the Available Reports table:

    • To search for the report, enter all or part of the campaign name in the Search box at the top of the table, and then select Search Search.

    • To navigate a multipage Available Reports table, use the pagination bar at the bottom of the table.

  3. To download an available report in CSV (comma-separated values) format, select Download Download and then select Open file to view the report in a spreadsheet program, such as Microsoft Excel.

The Broadcast Summary report contains the following information:

  • Date: The date the broadcast message was sent

  • Destination: The recipients list(s) for the broadcast message

  • Message: The message copy that was sent

  • Subject: For MMS messages only, the subject line for the message

    Note: MMS messaging is available in the United States and Canada only.

  • SMS Fallback: Backup message in case the original message cannot be sent

  • Files: For MMS messages only, media files (image, video, audio, etc.) attached to the message

  • Recipients: The total number of recipients to whom the message was sent

  • User: The Waterfall user who created the broadcast message

Creating a new Broadcast Summary report

  1. From the Reports menu, select Reports.

    create new report

  2. In the upper-right corner, select Create New Report.

  3. On the Create New Report form, enter a descriptive name for the report.

  4. From the Report Type drop-down list, select Broadcast Summary.

  5. From the List or Smart Segment drop-down list, retain All or select one or more lists or smart segments to populate the report.

    • To add another list or smart segment, select the field and select a list or smart segment.

    • To remove a selection, select the field and reselect it.

    • To clear your selections, select DeleteDelete.

    Note: You cannot mix lists and smart segments in a report.

    Broadcast Summary timeframe

  6. In the Report Timeframe section, select a preset time frame for your report data or add a custom time frame:

    • To select a custom timeframe, select Custom. Enter the start and end dates in MM/DD/YYYY format or select Calendar Calendar and select a date.

      Note: The end date is not included in the report.

  7. In the Schedule section, select a date and time when the report will be built.

  8. In the Frequency of Delivery section, select Never, Daily, Weekly, or Monthly.

    Tip: Select Never to hold a report until you are ready to run it.

    When the report is ready, it will be available from the Reports table. You can also email a copy directly to yourself or to other recipients.

  9. (Optional) In the Recipients section, enter one or more email addresses, separated by a , (comma). Waterfall will send the report to these recipients when it is ready.

  10. When you are done, select Save this Report.

    The report is added to the Reports table according to its schedule and frequency settings.