Opt-In/Opt-Out report

The Opt-In/Opt-Out report displays all subscribers on a specified list who have opted in or opted out of a campaign during the selected time frame.

To access an Opt-In/Out-Out report:

From the Reports menu, select Reports.

The Reports table lists the available reports.
Locate the report in the Available Reports table:
- To search for the report, enter all or part of the campaign name in the Search box at the top of the table, and then select Search.
- To navigate a multipage Available Reports table, use the pagination bar at the bottom of the table.
To download an available report in CSV (comma-separated values) format, select Download and then select Open file to view the report in a spreadsheet program, such as Microsoft Excel.

Opt-In/Opt-Out report

The Opt-In/ Opt-Out report contains the following information:

Subscriber ID: Unique identifier for the mobile number
Mobile #: The subscriber's mobile phone number
Status: Subscription status: Subscribe (opted in) or Unsubscribe (opted out)
Unsub Date : Date and time when the subscriber unsubscribed from the campaign
Unsub Type: The method used to unsubscribe, for example, by texting STOP or via API
Days Subscribed: The number of days the subscription was active
Date Joined: Date and time when the subscriber joined the list
addedAt: Date and time when the mobile number was first added to Waterfall
List Name: The list of subscribers
List ID: The list identifier
Trigger Name: The trigger, or keyword, used to opt in
Trigger ID: Unique identifier for the keyword used to opt in
MobileFlow Name: The campaign from which the subscriber opted in or opted out
MobileFlow ID: Unique identifier for the campaign from which the subscriber opted in or opted out
Area code: The subscriber's area code, derived from their mobile number
Timezone: The time zone for the subscriber's mobile number
MSISDN: The subscriber's mobile phone number (the same as Mobile Number)
State: The state derived from the area code for the subscriber's mobile number
Carrier: The subscriber's carrier or mobile provider

Any other profile or custom metadata fields will also be exported and included in this report.

Creating a new Opt-In/Opt-Out report

From the Reports menu, select Reports.
In the upper-right corner, select Create New Report.
On the Create New Report form, enter a descriptive name for the report.
From the Report Type dropdown list, select Opt-In/Opt-Out.
From the List dropdown list, retain All or select one or more lists to populate the report.
- To add another list, select the List field and select a list.
- To remove a selection, select the List field and reselect it.
- To clear your selections, select Delete.
From the Metadata drop-down list, select one or more profile fields to include in the report.
In the Report Timeframe section, select a preset time frame for your report data or add a custom time frame:
- To select a custom timeframe, select Custom. Enter the start and end dates in MM/DD/YYYY format or select Calendar and select a date.
  
  Note: The end date is not included in the report.
In the Schedule section, select a date and time when the report will be built.
In the Frequency of Delivery section, select Never, Daily, Weekly, or Monthly.

Tip: Select Never to hold a report until you are ready to run it.

When the report is ready, it will be available from the Reports table. You can also email a copy directly to yourself or to other recipients.
(Optional) In the Recipients section, enter one or more email addresses, separated by a , (comma). Waterfall will send the report to these recipients when it is ready.
When you are done, select Save this Report.

The report is added to the Reports table according to its schedule and frequency settings.