Subscriber Conversion report

The Subscriber Conversion Report summarizes how your subscribers are opting in to your lists, including opt-ins by keyword and campaign and the conversion rate for your double opt-in campaigns.

To access a Subscriber Conversion report:

  1. From the Reports menu, select Reports.

    The Reports table lists the available reports.

  2. Locate the report in the Available Reports table:

    • To search for the report, enter all or part of the campaign name in the Search box at the top of the table, and then select Search Search.

    • To navigate a multipage Available Reports table, use the pagination bar at the bottom of the table.

  3. To download an available report in CSV (comma-separated values) format, select Download Download and then select Open file to view the report in a spreadsheet program, such as Microsoft Excel.

The Subscriber Conversion report contains the following information:

  • Date: The date of the report entry

  • Keyword ID: The identifier for the keyword used to opt in

  • Keyword: The keyword used to opt in to this campaign

  • Current Keyword Status: The current status of the keyword, for example, active.

  • Campaign ID: The identifier for the campaign

  • Campaign: The campaign opted in to

  • List ID: The list identifier

  • List: The subscriber list for the campaign

  • Opt-in Initiated: The number of opt-ins that have completed the first step (for example, the subscriber texted the keyword to the short code)

  • Opt-in Completed: The number of opt-ins completed or confirmed (for example, the subscriber completed the double opt-in by replying Y or Yes to the opt-in message)

  • Conversions: The number of completed opt-ins divided by the number of initiated opt-ins

  • Opt-out: The number of subscribers who opted out

Creating a new Subscriber Conversion report

  1. From the Reports menu, select Reports.create new report

  2. In the upper-right corner, select Create New Report.

    subscriber conversion report

  3. On the Create New Report form, enter a descriptive name for the report.

  4. From the Report Type dropdown list, select Subscriber Conversion.

  5. From the List dropdown list, retain All or select one or more lists to populate the report.

    • To add another list, select the List field and select a list.

    • To remove a selection, select the List field and reselect it.

    • To clear your selections, select Delete Delete.

  6. From the Time Summary dropdown list, select Day, Week, or Month.

    7. Subscriber Conversion timeframe

  7. In the Report Timeframe section, select a preset time frame for your report data or add a custom time frame:

    • To select a custom timeframe, select Custom. Enter the start and end dates in MM/DD/YYYY format or select Calendar Calendar and select a date.

      Note: The end date is not included in the report.

  8. In the Schedule section, select a date and time when the report will be built.

  9. In the Frequency of Delivery section, select Never, Daily, Weekly, or Monthly.

    Tip: Select Never to hold a report until you are ready to run it.

    When the report is ready, it will be available from the Reports table. You can also email a copy directly to yourself or to other recipients.

  10. (Optional) In the Recipients section, enter one or more email addresses, separated by a , (comma). Waterfall will send the report to these recipients when it is ready.

  11. When you are done, select Save this Report.

    The report is added to the Reports table according to its schedule and frequency settings.