Subscriber Growth report

The Subscriber Growth report displays the total number of opt-ins and unsubscribes over a desired time frame. This report is highly customizable: you can filter by individual lists and custom time frames.

This report is most useful for understanding how fast your lists are growing as well as tracking your unsubscribe rate.

To access a Subscriber Growth report:

  1. From the Reports menu, select Reports.

    The Reports table lists the available reports.

  2. Locate the report in the Available Reports table:

    • To search for the report, enter all or part of the campaign name in the Search box at the top of the table, and then select Search Search.

    • To navigate a multipage Available Reports table, use the pagination bar at the bottom of the table.

  3. To download an available report in CSV (comma-separated values) format, select Download Download and then select Open file to view the report in a spreadsheet program, such as Microsoft Excel.

The Subscriber Growth report contains the following information:

  • Date: The date of the report entry

  • List Size: The total list size (subscribers - unsubscribers)

  • Subs: The number of new subscribers

  • Total Unsubs: The number of subscribers who were removed from the list

    The unsubscribes are also displayed more granularly in the following categories:

    • MO Unsub: The number of subscribers who unsubscribed by texting an opt-out keyword, such as STOP

    • API Unsub: The number of subscribers who unsubscribed via an API request or who were manually removed in the Waterfall platform

      Note: For assistance with removing subscribers from Waterfall, contact Technical Support (wf_support@mobilecommons.com).

    • Transfer Unsub: The number of subscribers who unsubscribed when the mobile user transferred their mobile number within the same carrier network

    • Deactivate Unsub: The number of subscribers who unsubscribed when their phone number was deactivated on the carrier network

Creating a new Subscriber Growth report

  1. From the Reports menu, select Reports.create new report

  2. In the upper-right corner, select Create New Report.

  3. On the Create New Report form, enter a descriptive name for the report.

  4. From the Report Type dropdown list, select Subscriber Growth.

  5. From the List dropdown list, retain All or select one or more lists to populate the report.

    • To add another list, select the List field and select a list.

    • To remove a selection, select the List field and reselect it.

    • To clear your selections, select Delete Delete.

  6. From the Time Summary dropdown list, select Day, Week, or Month.

    7. Subscriber Growth timeframe

  7. In the Report Timeframe section, select a preset time frame for your report data or add a custom time frame:

    • To select a custom timeframe, select Custom. Enter the start and end dates in MM/DD/YYYY format or select Calendar Calendar and select a date.

      Note: The end date is not included in the report.

  8. In the Schedule section, select a date and time when the report will be built.

  9. In the Frequency of Delivery section, select Never, Daily, Weekly, or Monthly.

    Tip: Select Never to hold a report until you are ready to run it.

    When the report is ready, it will be available from the Reports table. You can also email a copy directly to yourself or to other recipients.

  10. (Optional) In the Recipients section, enter one or more email addresses, separated by a , (comma). Waterfall will send the report to these recipients when it is ready.

  11. When you are done, select Save this Report.

    The report is added to the Reports table according to its schedule and frequency settings.