Tag Metadata

You can build robust, targeted lists by collecting metadata to add to user profiles. Use the Tag Metadata component to fill a metadata field with a value based on the user's response.

For more information on working with campaigns, see Creating a new campaign or Editing a campaign.

To add the Tag Metadata component from the campaign page:

1. Select Add Component.

2. Select Tag Metadata from the dropdown list, and then select OK.

3. The component is added to the list.

   Tip: The placement of the Tag Metadata component is very important. The incoming subscriber response will provide the value for the metadata field.

Note: To rearrange the order in which messages are sent by your campaign, select a component and drag it to a new position in the list.

4. Select the component name to open the form.

   

5. Select the metadata field from the dropdown list. This is the profile field that will be populated by the subscriber response.

6. Specify a static or dynamic value for the metadata field:

   • To specify a static value, enter a value in the adjacent text field or select an existing value from the dropdown list.

   • To specify a dynamic value in the adjacent text field, enter one of the following tokens:

     • $keyword: the keyword texted by the user

     • $MM$dd$yyyy: today's date

     • $inc: the value in a number field plus 1

     • $dec: the value in a number field minus 1

7. When you are done, select Save Campaign.

8. You can continue adding components or return to the Campaign table:

   • To continue adding components, see Adding components.

   • To return to the Campaigns table, select Campaigns from the Campaigns menu.