Subscription

The Subscription component is an essential element of every campaign, because it adds the opt-in messaging for new subscribers. For more information about compliant messaging, see Opt-in messages.

For more information on working with campaigns, see Creating a new campaign or Editing a campaign.

To add the Subscription component from the campaign page:

1. Select Add Component.

   

2. Select Subscription from the dropdown list, and then select OK.

   The Subscription component is added to the panel on the right.

3. Select the Subscription component name to open the form.

   

   The subscribers to your campaign will be added to your account database, but in order to send messages to them, you must assign them to a list.

4. In the Assign to field:

   • Select an existing list from the dropdown list.

   • To create a new list, select + Create new list, enter a unique list name, and then select Add new list.

     

5. Enter content for each of the following messages:

   • Opt-in message: Instructions for completing the double opt-in process.

   • Confirm message: Compliance message sent in addition to the opt-in message.

     Note: Two messages are sent in response to a new opt-in: the opt-in message and the confirm message.

   • Already subscribed: Message to an existing subscriber, whose mobile phone number is already opted in to your campaign.

6. To add a message, select SMS (plain text message), MMS (multimedia message, including images, videos and audio), RCS for each message, and then enter your message in the text box. For more information on RCS messaging, see Using Rich Communication Services (RCS) messaging in Waterfall.

Note: MMS messaging is available in the United States and Canada only.

7. SMS messages

   For SMS messages, you can include some or all of the following customizations to add interest to your message:

   • Header (if available): Select Header and select one or more identifying details from your log-in account to add to the top of your message:

     • Name: your first name and last name, if available; if unavailable, your log-in user name

     • Mobile: the mobile number associated with your user name

     • Company (Subaccount): the company or subaccount you are using when you add the header

     When you are done, select Apply.

   • Dynamic insertion: Select Dynamic Insertion and select a metadata field from the dropdown list, then add a default value to display when a value is not available in a subscriber's profile. Select Insert to add the field to your message.

     Tip: Adding a default value is highly recommended; otherwise, when a subscriber's profile does not include a value in the selected field, the entry in your message will be blank.

   • Link shortener (if available): Select a URL in your message and then select Link Shortener. Select Insert to reduce the character count by adding a shortened link to your message.

   • Coupon code (if available): Select Add Coupon and select a coupon code from the dropdown list. Select Insert to add the code to your message. For more information, see Adding coupon codes.

   Note:  A simple text message is limited to 160 characters. Check the lower-right corner for the remaining character count. If the number is negative and red, then the message is overlong and may be split and sent as a multipart SMS message.

8. MMS messages (United States and Canada only)

   For MMS messages, you can include some or all of the following customizations to add interest to your message:

   • Header (if available): Select Header and select one or more identifying details from your log-in account to add to the top of your message:

     • Name: your first name and last name, if available; if unavailable, your log-in user name

     • Mobile: the mobile number associated with your user name

     • Company (Subaccount): the company or subaccount you are using when you add the header

     When you are done, select Apply.

   • Dynamic insertion: Select Dynamic Insertion and select a metadata field from the dropdown list, then add a default value to display when a value is not available in a subscriber's profile. Select Insert to add the field to your message.

     Tip: Adding a default value is highly recommended; otherwise, when a subscriber's profile does not include a value in the selected field, the entry in your message will be blank.

   • Link shortener (if available): Select a URL in your message and then select Link Shortener. Select Insert to add a shortened link to your message.

   • Custom image file: Select Image and navigate to locate the image file (.gif, .jfif, .pjpeg, .jpeg, .pjp, .jpg, .png, or .vcf) up to 3 MB. Select Open to add the image to your message.

   • Custom video file: Select Video and navigate to locate the video file (.3gpp, .m4v, .mp4, .mpg, .mpeg, .avi, .wmv, or .mov). Select Open to add the video to your message.

   • Custom audio file: Select Audio and navigate to locate the audio file (.mp3 or.wav). Select Open to add the audio to your message.

   • vCard file: Select vCard and navigate to locate the vCard file (.vcf). Select Open to add the vCard to your message.

   • Emoji: Select Emoji to select an emoji from the catalog.

   • Coupon code (if available): Select Add Coupon and select a coupon code from the dropdown list. Select Insert to add the code to your message. For more information, see Adding coupon codes.

   Note: If an icon is grayed out, it is unavailable.

   Your campaign settings in the panel on the left provide the values for the program name and frequency values fields in the messages.

9. When you are done, select Save Campaign.

10. You can continue adding components or return to the Campaign table:

• To continue adding components, see Adding components.

• To return to the Campaigns table, select Campaigns from the Campaigns menu.