Text-to-Win

Build customer engagement and enthusiasm by running a text-to-win contest using the Text-to-Win component. You can promote your product or service by offering incentives in one or more prize drawings, for example:

The user texts keyword WIN to 55155 and is selected for one of two prizes:

If the user is selected for prize 1, the campaign responds: CONGRATULATIONS! You're a winner in our Summer Fun cash give away! Stop by the store and show us this message to score your $100 prize. Expires 09/30/24.
If the user is selected for prize 2, the campaign responds: CONGRATULATIONS! You're a winner in our Summer Fun cash give away! Stop by the store and show us this message to score your $50 prize. Expires 09/30/24.

Note: In a text-to-win contest, winners are selected during the course of the contest; in a sweepstakes contest, the prize is awarded after the contest ends. For more information, see Sweepstakes and Managing sweepstakes contests.

For more information on working with campaigns, see Creating a new campaign or Editing a campaign.

To add the Text-to-Win component from the campaign page:

Select Add Component.
Select Text-to-Win from the dropdown list, and then select OK.
If components have already been added to the campaign, select the placement of the new component in the list on the right.

The component is added to the list.

Note: To rearrange the order in which messages are sent by your campaign, select a component and drag it to a new position in the list.

Select the component name to open the form.
In the Start Date field, select Calendar and select the start date for accepting text-to-win entries. To set the time, select Time at the bottom of the calendar.

You can edit the date and time in the date field. To clear a date and time setting, select Clear Calendar.
In the End Date field, select Calendar and select the end date for accepting entries. To set the time, select Time at the bottom of the calendar.
In the Winners/Participants section:
- To clear the winners/participants values, select the Reset Winners checkbox.
- To download a CSV (comma-separated values) file containing the winners to date, select the Download Winners button and then open the download file. The winners list contains the following information about each winner: Subscriber, Mobile #, Selection time, and Winner group.
Enter the Pre-Flight message for customers who text the keyword before the start date, asking them to try again later.

To add a message, select SMS (plain text message), MMS (multimedia message, including images, videos and audio) for each message, RCS, and then enter your message in the text box. For more information on RCS messaging, see Using Rich Communication Services (RCS) messaging in Waterfall.

Note: MMS messaging is available in the United States and Canada only.
SMS messages
For SMS messages, you can include some or all of the following customizations to add interest to your message:
- Header (if available): Select Header and select one or more identifying details from your log-in account to add to the top of your message:
  - Name: your first name and last name, if available; if unavailable, your log-in user name
  - Mobile: the mobile number associated with your user name
  - Company (Subaccount): the company or subaccount you are using when you add the header
  When you are done, select Apply.
- Dynamic insertion: Select Dynamic Insertion and select a metadata field from the dropdown list, then add a default value to display when a value is not available in a subscriber's profile. Select Insert to add the field to your message.
  
  Tip: Adding a default value is highly recommended; otherwise, when a subscriber's profile does not include a value in the selected field, the entry in your message will be blank.
- Link shortener (if available): Select a URL in your message and then select Link Shortener. Select Insert to reduce the character count by adding a shortened link to your message.
- Coupon code (if available): Select Add Coupon and select a coupon code from the dropdown list. Select Insert to add the code to your message. For more information, see Adding coupon codes.
Note: A simple text message is limited to 160 characters. Check the lower-right corner for the remaining character count. If the number is negative and red, then the message is overlong and may be split and sent as a multipart SMS message.
MMS messages (United States and Canada only)
For MMS messages, you can include some or all of the following customizations to add interest to your message:
- Header (if available): Select Header and select one or more identifying details from your log-in account to add to the top of your message:
  - Name: your first name and last name, if available; if unavailable, your log-in user name
  - Mobile: the mobile number associated with your user name
  - Company (Subaccount): the company or subaccount you are using when you add the header
  When you are done, select Apply.
- Dynamic insertion: Select Dynamic Insertion and select a metadata field from the dropdown list, then add a default value to display when a value is not available in a subscriber's profile. Select Insert to add the field to your message.
  
  Tip: Adding a default value is highly recommended; otherwise, when a subscriber's profile does not include a value in the selected field, the entry in your message will be blank.
- Link shortener (if available): Select a URL in your message and then select Link Shortener. Select Insert to add a shortened link to your message.
- Custom image file: Select Image and navigate to locate the image file (.gif, .jfif, .pjpeg, .jpeg, .pjp, .jpg, .png, or .vcf) up to 3 MB. Select Open to add the image to your message.
- Custom video file: Select Video and navigate to locate the video file (.3gpp, .m4v, .mp4, .mpg, .mpeg, .avi, .wmv, or .mov). Select Open to add the video to your message.
- Custom audio file: Select Audio and navigate to locate the audio file (.mp3 or.wav). Select Open to add the audio to your message.
- vCard file: Select vCard and navigate to locate the vCard file (.vcf). Select Open to add the vCard to your message.
- Emoji: Select Emoji to select an emoji from the catalog.
- Coupon code (if available): Select Add Coupon and select a coupon code from the dropdown list. Select Insert to add the code to your message. For more information, see Adding coupon codes.
Note: If an icon is grayed out, it is unavailable.
Select one of the following actions after the Pre-Flight message is sent:
- To forward the user to another campaign, select Forward to Campaign from the dropdown list and then select the campaign from the adjacent dropdown list.
- To move the user on to the next component in the campaign, select Deliv. Next Component from the dropdown list.
- To end the campaign, select End Campaign from the dropdown list.
In the In-Flight Winner Messaging section, select the winner-selection method from the dropdown list:
- Lucky Number: Chooses a winner based on their entry number, for example, every 10th entry is a winner.
- Pace Evenly: Distributes prizes evenly based on availability throughout the duration of the contest. The number of winners you select in the Winners Group below will determine the frequency at which the prizes are awarded.
- Race: Selects winners on a first come, first served basis, for example, the first 10 entries are winners.
- Random: Selects winners based on chance, for example, every entry has a 1 in 10 chance of being a winner.
Note: Your options for each winner group are based on your selections in this field.
Select the number of times a subscriber can enter the contest:
- Limit to one entry per lifetime
- Limit to one entry per day
- Unlimited entries
Enter the Duplicate entry message for users who submit multiple entries.
Select one of the following actions after the Duplicate entry message is sent:
- To forward the user to another campaign, select Forward to Campaign from the dropdown list and then select the campaign from the adjacent dropdown list.
- To move the user on to the next component in the campaign, select Deliv. Next Component from the dropdown list.
- To end the campaign, select End Campaign from the dropdown list.
To target contest messaging by groups of contestants, select the + Winner Group button in the upper-right corner of the In-Flight Winner Messaging section and then select the upper limit of entries for the group.

A section for messaging the Winner Group is added to the form. The available options are determined by your selection in the Winner Messaging field above.

Note: You can add any number of winner groups.
If you want to add metadata based on the winner group assignment to the participants' use profiles. select the I want to tag winners with metadata checkbox box, select the metadata field from the dropdown list, and enter a value for the field.

For each winner group, specify the message limits, according to your selection in the Winner Messaging field above:

Winner messaging selection	Message limits options
Lucky Number	From the Message limit drop-down list, select Limit or No limit. If you selected Limit, enter the maximum number of winners who will receive messages. In the Choose a winner field, enter the interval for selecting winners among entrants, for example, Choose a winner every 25 subscribers.
Pace Evenly	In the Message limit field, enter the maximum number of winners who will receive messages.
Race	In the Message limit field, enter the maximum number of winners who will receive messages.
Random	From the Message limit drop-down list, select Limit or No limit. If you selected Limit, enter the maximum number of winners who will receive messages. In the Winning percentage field, enter the percentage of entrants to select as winner, for example, 15%.

For each winner group, enter the following messages:
- Winner message for the contest winner(s) in this group, congratulating them and providing information on their prize.
- In-Flight non-winner message to notify users who entered the contest that they were not selected for a prize.
- Post-Flight message for customers who submit entries after the contest has ended.
For each message, select the one of the following actions after the message is sent:
- To forward the user to another campaign, select Forward to Campaign from the drop-down list and then select the campaign from the adjacent dropdown list.
- To move the user on to the next component in the campaign, select Deliv. Next Component from the dropdown list.
- To end the campaign, select End Campaign from the dropdown list.
When you are done, select Save Campaign.
You can continue adding components or return to the Campaign table:
- To continue adding components, see Adding components.
- To return to the Campaigns table, select Campaigns from the Campaigns menu.