Lists

Waterfall automatically creates a profile for every mobile phone number that interacts with your company account, for example, when it is used to subscribe to an active campaign. By segmenting the information you collect in the user profiles into targeted lists, you can build your customer database and create value for your brand, company, or business.

Customer lifetime value represents the combined present and future value your company receives from subscribers, including:

• The immediate value a subscriber provides to a brand by participating in a current campaign

• The future value a brand earns from being able to contact the subscriber on an ongoing basis with promotions, special offers, or news updates

What do you want to do?

• Build a new subscriber list

• Export a subscriber list

• Build a new smart segment

• Manage subscriber profiles

• Upload subscriber data

• Add metadata fields to user profiles

• Add or remove subscriptions

• Contact Support