Building a new report

Waterfall provides a variety of reports containing information about subscriber interactions with your campaigns and broadcasts.

To create a new report:

1. From the Reports menu, select Reports.

   

   For a detailed description of the Reports tables, see Accessing available reports, Reviewing scheduled reports, and Reviewing recurring reports.

2. In the upper-right corner, select Create New Report.

   

3. On the Create New Report form, enter a descriptive name for the report.

4. From the Report Type drop-down list, select the one of the following report types:

   • Broadcast Summary

   • List Details

   • Message Details

   • Message Summary

   • Opt-In/Opt-Out

   • Opt-Out

   • Poll Summary

   • Subscriber Conversion

   • Subscriber Growth

5. Follow the instructions for the report type.

6. When you are done, select Save this Report.

The report is added to the Reports table according to its schedule and frequency settings.